Produce a product that motivates users to be more active, hosts competitions, and makes it easy to track progress
My client was previously hosting active competitions with friends, and manually tracking various metrics via Apple Watch and Smart Scale. These competitions proved effective for helping friends loose weight, but managing the competitions became too tedious. Sharing of sensitive body metric data posed privacy issues and participants frequently forgot to weigh in. Thus, the need for a solution arose.
Feature Elicitation
Define MVP
Develop Brand Identity
Business Goals
Quality Assurance
I always advocate for a Lean Canvas. It helps breakdown what the problem is and flesh out how to address it.
Value propositions take the Lean Canvas, the Why & the How, and begin to funnel it into a What, a product.
Researching existing services and products is essential to determining the product idea is unique, will stand out from the crowd, and do what competitors do - but better
This is when I sit down with my clients and begin brainstorming what we want to do with the product. After reviewing the competitive analysis, we determine features we want, how we want to implement them, and decide what's feasible for the MVP vs future releases.
Discover product features under UI/UX
The essence of Strive lies within its unique value of offering seven different metric tracking, and hosting competitions based on any of them. The branding needed to reflect this essence of competitiveness, as well as movement, growth, and change. More on branding under Logo/Icon
The designer knows how the system should work best, thus, they're the best equipped to perform quality assurance checks. I work with both my client and the developer to ensure bugs are neatly squashed. This project utilized Jira and Google Drive for Project Management
Design an engaging mobile experience that displays various types of data sets graphically and manages competitions
User Interface Design
Style Guide
User Experience Design
Interaction Design
I like to sketch ideas out on my iPad or white board.
I advocate for user testing as early as this stage -- early feedback from users is priceless. Since my client for this project chose to not perform user testing at this time, the next stage was to create wireframes, which I did in Adobe Xd
Monitor your metrics in one place. Integrated with Apple Watch to monitor activity, & your smart scale to monitor measurements. Strive automatically tracks: Steps, Miles, Exercise Minutes, Move Calories, Body Weight, Body Fat, and BMI
Competitions are at the heart of Strive. They help motivate our users to keep pushing and Strive for success!
Every competition has one metric that will determine the winner, but users can view leaderboards for any metric.
User's can see other competitors profile data by default, this can be changed in settings. For privacy reasons, exact numbers are never shown, only the percent change.
The process of weighing in is a breeze with automated data entry via Smart Scale. Don't have one? No worries, manual entry is permitted. Never miss a weigh in with custom reminders
Metrics are split into two categories, Measurements & Activity. Browse data from the past week, month, or year.
Measurement graphs are interactive, so users can slide the date selectors to see the different deltas
The essence of Strive lies within its unique value of offering seven different metrics and competitions. The logo and icon needed to reflect this essence of competitiveness, as well as movement, growth, and change.
When it came to colors, I knew I wanted to use 4 different colors so each metric has an easy identifier. I chose these colors because they're cohesive, vibrant, and give me energy.
