As Joseph Gray Designs began to grow, so did the need for more established & professional Branding. Given this task, I set out to design a new logo and website embodying what Joseph Gray Designs means to me.
Crisp. Clean. Warm. Contrasting. Detailed. Modern.
In this redesign, I wanted to keep elements that are very representative of my style— such as balancing connectivity and disjointedness and the clever use of white space!
Explore below to see how I embodied the new vision for my brand into in the graphical logo and thoughtfully chose font families for the wordmark logo and website.
